Google and other search engines take several factors into account when ranking content, and as such SEO has many facets. The core three types of SEO are on-page, off-page, and technical SEO:

  • On-page SEO: Optimizing the quality and structure of the content on a page. Content quality, keywords, and HTML tags are the key players for on-page SEO.
  • Off-page SEO: Getting other sites, and other pages on your site to link to the page you are trying to optimize. Backlinks, internal linking, and reputation are your off-page MVPs.
  • Technical SEO: Improving your site’s overall performance on search engines. Site security (SSL certificates), UX, and structure are key here.

The above three types of SEO are used for websites and blogs, but they also apply to three subtypes of SEO:

  • Local SEO: Getting your business to rank as high as possible in Google Maps and on the local results of the SERP. Reviews, listings, and Google Business profile optimization are most important here.
  • Image SEO: A mix of on-page and technical strategies to get images on your website pages to rank in Google image search.
  • Video SEO: A mix of on-page, technical, and off-page strategies to get your videos to rank in YouTube or Google video results.